Tourism marketing and national parks. A systematic literature review

Eliyas Ebrahim Aman; Árpád Ferenc Papp-Váry

doi:10.17836/EC.2023.1.024

Szerzők

Eliyas Ebrahim Aman PhD Student, University of Sopron Alexandre Lamfalussy Faculty of Economics István Széchenyi Economics and Management Doctoral School, Hungary. https://orcid.org/0000-0002-4825-4734
Árpád Ferenc Papp-Váry Senior research fellow, University of Sopron, Alexandre Lamfalussy Faculty of Economics, Hungary https://orcid.org/0000-0002-0395-4315

DOI:

https://doi.org/10.17836/EC.2023.1.024

Kulcsszavak:

turizmusmarketing, nemzeti park, fenntartható turizmusfejlesztés, szisztematikus irodalomkutatás

Absztrakt

Turizmusmarketing és nemzeti parkok – Szisztematikus irodalomkutatás. Tanulmányunk fő célja a nemzeti parkok és a turizmusmarketing vizsgálata, ahol a tágan értelmezett turizmus-marketing kulcsfontosságú szerepet játszhat a szegénység csökkentésében, javítja az életminőséget, megfelelő foglalkoztatást és méltó munkát biztosít, valamint segíti a természeti és kulturális környezet megőrzését. Így a turizmusmarketing és a nemzeti parkok kölcsönhatásában a turizmusmarketingre egyre inkább erőteljes eszköz-ként lehet tekinteni a gazdasági és társadalmi fejlődés szempontjából. Ezen áttekintés célja a turizmusmarketing környezeti, szociokulturális és gazdasági hozzájárulásainak vizsgálata egy nemzeti parkban és annak környékén, bemutatva a fenntartható turizmusfejlesztés terén történt előrehaladást. Az áttekintéshez 55 releváns folyóirat-cikket tekintettünk át, amelyeket a Scopus és a Web of Science indexelt. A megfelelő folyóiratcikkek felderíté-séhez releváns keresőszavakat választottunk. Megállapítást nyert, hogy nem létezik cikk kifejezetten „Turiz-musmarketing és nemzeti parkok” címmel. Ehelyett a tanulmányok főként a fenntartható úti célokra és ökotu-rizmusra helyezték a hangsúlyt. Az áttekintés azt jelzi, hogy a turizmusmarketinggel kapcsolatban nem foglal-koznak a nemzeti parkok turizmusának fenntarthatóságával, illetve a helyszínek környezeti megőrzésével a jö-vőbeni használat szempontjából. Fontos lenne ugyanakkor figyelembe venni a nemzeti parkok jellemzőit és potenciális értéküket vonzó turisztikai célpontként, és ösztönözni a természeti környezet és erőforrások fenntart-ható használatát, amikor hatékony turizmusmarketing stratégiát alakítunk ki a nemzeti parkok számára.

JEL-kódok: Q26, Z32

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Turizmusmarketing és nemzeti parkok – Szisztematikus irodalomkutatás

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