Business Development – Processes, Methods and Tools

Absztrakt

[Andreas Kohne: Business Development – Processes, Methods and Tools Publisher: Springer Vieweg Wiesbaden, Softcover ISBN: 978-3-658-38843-0, Published: 01 Dec-ember 2022, eBook ISBN: 978-3-658-38844-7, Published: 30 November 2022]

Business development has been in the center of many researches and prac-tices about business management and business operations for decades and many company experiences in variety of industries have revealed so far that creative and productive (innovative) design and solutions found for goods and services are important factors for reaching planned financial targets. Business development concept is also important for entire economic and social life if considered in total from the aspect of business management culture. Business development is a process of continues planing, producing, controlling and feedback, realized via agile acting approach with speciali-zed mindset, skillset and toolset, in relate to the products to improve them for the client needs and use. With a broad management perspective in ten chapters, the author, Dr. Andrea Kohne, is explaining the business develop-ment concepts and processes in the book titled „Business Development - Processes, Methods and Tools”.