The Essential Guides for Comprehending Digital Marketing

Szerzők

DOI:

https://doi.org/10.21637/GT.2023.2.06

Absztrakt

[Charlesworth, A. (2020). Absolute essentials of digital marketing, first published September 24, 2020, by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN, ISBN: 978-0367859206]

Információk a szerzőről

Thi Thuy Sinh Tran

TRAN, Thi Thuy Sinh
University of Sopron István Széchenyi Economics and Management Doctoral School, Hungary
PhD Student

Hivatkozások

Akyon, F. C., & Kalfaoglu, M. E. (2019). Instagram fake and automated account detection. 2019 Innovations in intelligent systems and applications conference (ASYU), 1–7. DOI: https://doi.org/10.1109/ASYU48272.2019.8946437.

Goodyear, V. (2020). Narrative matters: Young people, social media and body image. Journal Child Adolescent Mental Health, 25(1):48. DOI: https://doi.org/10.1111/camh.12345.

Moe, W. W., & Fader, P. S. (2000). Which visits lead to purchases? Dynamic conversion behavior at e-commerce sites. Journal of University of Taxas. Retrieved: 16-04-2023, from https://gtl.csa.iisc.ac.in/scm/webmetrics.pdf.

Petrosyan, A. (2022). Share of internet users who sent and received emails in the United Kingdom (UK) in 2020, by age group. Statista Report. Retrieved: 28-04-2023, from https://www.statista.com/statistics/506315/sending-and-receiving-emails-in-the-united-kingdom-uk-by-age-group/.

Schwartz, E. (2018). Search engines still dominate over social media, even for millennials. Journal Search Engine Land. Retrieved June, 9, 2019. Retrieved: 05-05-2023, from https://searchengineland.com/search-engines-still-dominate-over-social-media-even-for-millennials-308135.

SparkPost. (2020). The 2020 Transactional Email Benchmark Report. Retrieved: 18-05-2023, from https://pages.sparkpost.com/transactional-benchmark-report.html.

Windels, J. (2015). Marketing: Dark matter, social media, and the number 96. Journal Retrieved June, 28, 2017. Retrieved: 26-05-2023, from https://www.brandwatch.com/blog/marketing-dark-matter-social-media-and-the-number-96/.

TRAN Thi Thuy Sinh: The Essential Guides for Comprehending Digital Marketing (Book Review)

##submission.downloads##

Megjelent

2024-02-06

Hogyan kell idézni

Tran, T. T. S. (2024). The Essential Guides for Comprehending Digital Marketing. Gazdaság & Társadalom | Journal of Economy & Society, 16(2), 147–154. https://doi.org/10.21637/GT.2023.2.06

Folyóirat szám

Gazdaság & Társadalom, 16. (34.) évfolyam, 2. szám (2023)

Rovat

Könyvismertetés

License

Copyright (c) 2023 Journal of Economy & Scienses

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.